Public Face

identity

back to experience itself

Public face is all about being recognised - the visual styling, language and characteristics of the experience.

Consistency in the public face ensures that participants are able to recognise components (be they interactive, human, physical) that are a part of the experience.

Beyond providing a recognisable identity, public face can be used for marketing the experience.

The Brand

Develop a brand around your experience - consistent visual styling:

Part of developing the brand involves developing a language for your experience - a particular style of writing & speaking - especially useful for non-visual elements in the experience.